A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria

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dc.contributor.authorElegbe, Olugbenga
dc.contributor.authorNwachukwu2, Ifeoma
dc.date.accessioned2020-01-14T10:34:56Z
dc.date.available2020-01-14T10:34:56Z
dc.date.issued2017-01
dc.descriptionPeer reviewed article published under Inkanyiso journal, Volume 9 Number 1, Jan 2017, p. 52 – 65en_US
dc.description.abstractCommunication scholars estimate that two-thirds of communications are influenced by the culture of the communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as they influence the management of their communication patterns. Employing the mixed-method research design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This shows that culture has a significant influence on some of the communication patterns of both ethnic groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=1, p<.05). This shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this study will play a significant role in the promotion of effective communication and peaceful coexistence among cultural groups.en_US
dc.identifier.citationElegbe, O. and Nwachukwu, I., 2017. A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria. Inkanyiso: Journal of Humanities and Social Sciences, 9(1), pp.52-65.en_US
dc.identifier.issn2077-2815
dc.identifier.urihttps://hdl.handle.net/10530/1881
dc.language.isoenen_US
dc.publisherUniversity of Zululanden_US
dc.subjectCommunication patternsen_US
dc.subjectcultural normsen_US
dc.subjectIgboen_US
dc.subjectYorubaen_US
dc.subjectSouthwest Nigeriaen_US
dc.titleA cross-cultural analysis of communication patterns between two cultures in Southwest Nigeriaen_US
dc.typeArticleen_US
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