The role of trust, innovation and knowledge management in entrepreneurial survival strategies : a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria
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Date
2012-01
Journal Title
Journal ISSN
Volume Title
Publisher
University of Zululand
Abstract
The field of Information communication technology (ICT) is very young in research terms, especially in developing
economies. The business aspect of ICT is developing fast, but the challenge of stifling completion has made it imperative
for the micro-entrepreneur to adopt various strategies to keep afloat. Therefore this paper examines how the concepts of
trust, innovation and knowledge management have aided the cybercafé micro-entrepreneurs through a case study. The
study reveals the uniqueness of the micro-entrepreneurs to effectively develop trust, use knowledge management
strategies and innovation in advancing their entrepreneurial outfits.
Description
Peer reviewed article published under Inkanyiso, Volume 4, Issue 2, Jan 2012, p. 128 - 136
Keywords
Knowledge management, innovation, entrepreneurship, Developing ICT, Nigeria
Citation
Babalola, S.S. and Omobowale, A.O., 2012. The role of trust, innovation and knowledge management in entrepreneurial survival strategies: a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria. Inkanyiso: Journal of Humanities and Social Sciences, 4(2), pp.128-136.