Measuring Service Quality Delivered to Undergraduate Students in the Department of Business Management, University of Zululand
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Date
2019
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University of Zululand
Abstract
Purpose: This study examined the measuring of service quality delivered to undergraduate students in the Department of Business Management at the University of Zululand. The purpose was to conceptualise and have critical thinking of the services rendered to undergraduate students at the Business Management Department, and whether it is commensurate to the provision of modern facilities, and other resources used by lecturers on daily basis in the institution.
Approach: A quantitative research design grounded on survey method was employed for the study. The census research approach was used to select 106 third-year undergraduate students at the Business Management Department. The survey used questionnaire as instrument to collect data from third-year business management undergraduate students. The targeted population was 106 third-year undergraduate students, and 106 questionnaires were administered to them. Of the 106 questionnaires administered, only 87 were received back, which was also used in analysis of the results for the students. Descriptive and inferential statistics was used for analysis of this study.
Results: Findings from the study revealed that modern facilities were used to deliver quality services of teaching, research, and supervision of students. Many of the respondents attested to availability of physical facilities used by lecturers at the Department of Business Management, which are appealing to the undergraduate students. It revealed that the institution provides the students with adequate support in terms of bursary and reading materials in the library. Provision of adequate and qualified academic staff was observed to have helped and to have strengthened the services of teaching, learning and supervision offered to students at the Department of Business Management. Office space of lecturers was not big and adequate to facilitate discussion classes and group presentations when the need arises.
The majority of respondents attested to adequate study guide materials at the Department of Business Management. Most of the lecturers are always willing, sympathetic and reassuring to assist students whenever they have challenges with their studies. The student population of the Business Management Department does not give the lecturers much opportunity and the time required for adequate and quality time for teaching, learning and supervision. The majority indicated consultation hours offered 2 by lecturers and tutors as another factor. Many respondents emphasised that they did not have challenges with frequent communication in written and spoken standard English language. Some of the students have issues with local languages such as isiZulu, isiXhosa and isiNdebele used as substitute, while attending to their studies as well as group work with fellow students. The results also indicated that respondents find it difficult to adapt considering the large numbers of students in classes, as this has some implications on their academic performance. There was no counselling guidance, which could help them if their lecturers, tutors and colleagues were unable to help with their academic performance or pursuit.
Based on the findings, several recommendations were made which include: the need to have efficient, effective and quality services delivered on a regular basis. The need to have more recent and diverse materials that could meet the broad needs of the students. The need to have wide or adequate offices space by lecturers in order to facilitate the discussion classes and group presentations whenever they chose to do so. The willingness, sympathy and reassurance given to students whenever there is need, arises from strengthened and re-awakened effort of lecturers. Originality/value: Students were satisfied with the services rendered to them through available modern facilities used by lecturers. The credence made on effective and efficient services rendered by lecturers at different intervals in teaching, learning and supervisory roles. Improved consultation hours of lecturers and tutors could assist students’ inadequacy in study and materials required. The willingness and reassurance by lecturers and Department of Business Management to the students could strengthen and re-awaken their morals.
Description
A dissertation submitted in fulfillment of the academic requirements for the degree of Master of Commerce in the Department of Business Management in Faculty of Commerce, Administration and Law the, University of Zululand, 2019.
Keywords
Measuring Service Quality, Undergraduate students, Business Management