An investigation of communication strategies aimed at curbing the extent of HIV & AIDS transmission

Simple item page
dc.contributor.advisorRugbeer, H.
dc.contributor.advisorRugbeer, Y.
dc.contributor.authorZondi, Gabriel Jabulani
dc.date.accessioned2015-11-23T12:56:00Z
dc.date.available2015-11-23T12:56:00Z
dc.date.issued2015
dc.descriptionA thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Masters in Communication Science in the Department of Communication Science at the University of Zululand, South Africa, 2015en_US
dc.description.abstractAmidst growing concerns about the impact of Human Immuno Deficiency Virus and Acquired Immunodeficiency Syndrome (HIV & AIDS) on the political, social and economic spheres of our country, comes the responsibility of government to address this pertinent issue, especially through communication within the uThungulu District Municipality Structures. This research emerges within the context of rising levels of human immuno deficiency virus (HIV) infection amongst young adults, and the escalation of deaths from the acquired immunodeficiency syndrome AIDS. This study critically examines the commonly used theories and models used during HIV & AIDS preventative care communication strategies. Failure to acknowledge the communication context in campaigns theory has various negative implications. One implication is that the messages are sender-oriented, however there has been sufficient campaigns for grassroots dialogue but the recipients are unable to identify with the message as they are divorced from the context of its production. Furthermore, because of a lack of engagement by the recipient in the development of messages, retention of knowledge is minimal, and this leads to a lack of acceptance of the message. Clearly, then, there exists a need for the communication strategies, theories and models to be rearticulated so that they are more relevant and may be adapted for application within various cultural contexts. This study examines the role of communication campaign theory and audience participation as central components during planning, implementation and evaluation phases of HIV & AIDS prevention.en_US
dc.identifier.urihttps://hdl.handle.net/10530/1414
dc.language.isoenen_US
dc.publisherUniversity of Zululanden_US
dc.subjectcommunication --strategies --HIV --AIDS--transmission --uThungulu District Municipalityen_US
dc.titleAn investigation of communication strategies aimed at curbing the extent of HIV & AIDS transmissionen_US
dc.typeThesisen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
An investigation of communication strategies aimed at curbing the extent of HIV & Aids transmission.pdf
Size:
1.24 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Communication Science