The role of online communication on social development in Maseru (Lesotho)

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dc.contributor.advisorRugbeer, H.
dc.contributor.authorLerotholi, Lelingoana Benedict
dc.date.accessioned2014-07-21T11:10:23Z
dc.date.available2014-07-21T11:10:23Z
dc.date.issued2012
dc.descriptionA thesis submitted in fulfilment of the requirements for the degree of Masters in Communication Science at the University of Zululand, South Africa, 2012.en_US
dc.description.abstractMajority of developing societies are usually succumbing to numerous socio-economic challenges. Communities in Maseru, the capital of Lesotho, are not excluded from this trend. Online collaborations are consequently at the heart of addressing these challenges. This study examines the probability of encouraging and engaging online communication for social and economic development in Maseru. The promises of online communication for transforming society and advancing the new economy have rested on the arguments that online communication could expand and widen access to electronic commerce, enhance the quality of distance education, improve the general quality and standard of living , and eventually improve the economy of Maseru. Information Communication Technologies (ICTs) are very powerful tools for diffusing knowledge and information to society which is a fundamental aspect of the development process. The presence of new communication technologies has a greater influence on human lives than we ever thought. It is imperative that every community in Lesotho examines ways and means of adopting their information communication technology (ICT) infrastructure as soon as possible or face the possibility of social and economic stagnation and isolation. The Internet has ushered in innovative ways of socialising and conducting business. Although it has, through the process of globalization, created a wide space to engage in business and eradicate poverty, many societies are still isolated. There are many reasons for this which could range from voluntary isolation, inadequate infrastructure, ignorance or sheer laziness. The study was conducted within the paradigm of both qualitative and quantitative methods. Stratified and simple random sampling techniques were used and this allowed the researcher to divide the population of Maseru into various Strata. This research explored why Maseru is slow to adopt ICTs to enhance their economic and social development. Revelations from the study will benefit this community and will also assist in making recommendations for overcoming economic and social decline.en_US
dc.identifier.urihttps://hdl.handle.net/10530/1343
dc.language.isoenen_US
dc.publisherUniversity of Zululanden_US
dc.subjectOnline collaborations -- problemsen_US
dc.subjectOnline communicationen_US
dc.subjectElectronic commerceen_US
dc.subjectInformation Communication Technologies toolsen_US
dc.subjectSocial developmenten_US
dc.titleThe role of online communication on social development in Maseru (Lesotho)en_US
dc.typeThesisen_US
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