An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

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dc.contributor.advisorRugbeer, H.
dc.contributor.advisorRugbeer, Y.
dc.contributor.authorNaidoo, Gedala Mulliah
dc.date.accessioned2011-06-24T07:15:47Z
dc.date.available2011-06-24T07:15:47Z
dc.date.issued2011
dc.descriptionSubmitted in accordance with the requirements for the degree of Doctor of Philosophy in Communication Science at the University of Zululand, 2011.en_US
dc.description.abstractThis study explores how new technologies are being adapted to advance and retain their market segment.en_US
dc.identifier.urihttps://hdl.handle.net/10530/640
dc.language.isoenen_US
dc.subjectName brands -- South Africaen_US
dc.subjectConsumer behavioren_US
dc.subjectBrandingen_US
dc.subjectBranded retailingen_US
dc.titleAn evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavioren_US
dc.typeThesisen_US
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