(University of Zululand, 2012) Kemang, Leluma; Magi, L.M.; Nzama, A.T.
This research study was conducted with the view of investigating the Morija Arts
and Cultural Festival as tourist attraction. Morija community has staged the event
for more than ten (10) years. It was first held in 1999, but it seems that the event
has not shown the great potential to the Morija communities.
The broad intention of the study was to reveal the barriers and come up with a
strategy, which would mobilise the potential of the cultural festival towards
benefiting the local communities, tourists and other stakeholders. It is further the
intention of this study to close the gaps which are existing in the management of
the Morija Arts and Cultural Festival as tourist attraction in Lesotho.