Browsing by Author "Ntshangase, Sibusiso David"

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    The attributes of successful tourism-related entrepreneurs in Mtubatuba Local Municipality of KwaZulu-Natal
    (University of Zululand, 2020) Ntshangase, Sibusiso David
    Previous studies have recognized entrepreneurs as a significant part of the global pursuit for sustaining economic development and social progress in the world. The attributes that lead to successful entrepreneurial undertaking need to be properly researched. This study therefore explores the entrepreneurial attributes that have significant impact in differentiating between successful and struggling tourism entrepreneurs in South Africa, using Mtubatuba Local Municipality as a case. A structured questionnaire survey was used to collect data. Convenience sampling was employed in selecting 124 tourism-related entrepreneurs living in different regions of Mtubatuba Local Municipality, KwaZulu-Natal Province of South Africa. Data analyses were done using IBM’s SPSS version 25 software for statistical purposes. Descriptive (Frequency, Mean, Standard Deviation), bivariate (Spearman’s Correlation, Mann Whitney U test) and multivariate (Reliability test using Cronbach’s Alpha) data analyses yield information to address research objectives. The results indicate that the entrepreneurial attributes that somewhat differentiate successful entrepreneurs from struggling entrepreneurs are: business drive and enthusiasm, being efficient and effective, and being visionary and having achievement motivation. This study also validates that socio-demographic variables tend to be more useful in explaining the reasons for success or struggle among entrepreneurs than behavioural variables. This study recommends that Mtubatuba Local Municipality needs to organize targeted Tourism Development and Tourism Business Management education for the willing population of Mtubatuba Local Municipality, in collaboration with Tourism KwaZulu-Natal. By so doing, equal opportunity can be granted to anyone who wants to start-up and manage a new tourism business.
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    Modelling selected factors influencing business success in tourism-related entrepreneurship: a case of Mtubatuba Local Municipality
    (University of Zululand, 2022-11) Ntshangase, Sibusiso David
    Entrepreneurship is recognised as a significant component of economic growth, employment generation, and innovation. Tourism remains an important economic sector worldwide, and its contribution to any country’s economic growth, employment, and poverty reduction, including developing countries like South Africa (SA) cannot be overemphasised. Drawing from human capital theory and theory of opportunity identification, this research aimed to develop and statistically test a theoretical model of tourism entrepreneurial success by exploring factors that may lead to tourism entrepreneurial success and investigating the relationship links on how these factors interact to influence tourism entrepreneurship success. The study used a sample of 350 tourism-related entrepreneurs surveyed in different regions of Mtubatuba Local Municipality, KwaZulu-Natal province of South Africa, to address study hypotheses. Data analyses were conducted in two phases. The first phase of the analyses dealt with data integrity, using IBM SPSS software version 28, while the second phase tested the measurement (that is, construct validity and reliability of the instrument) and structural model using partial least square-structural equation modelling (PLS-SEM) method involving a multivariate analytical technique, implemented on SmartPLS software version 4.0.8. The study found significant relationships between human capital theory and opportunity identification theory with business success in tourism entrepreneurship. The study examined theoretically derived factors leading to tourism business success and the relationship was higher for internal environmental factors than external environmental factors. The results suggest that internal business environmental factors such as entrepreneurs’ profile (e.g., gender, age, level of education), entrepreneurs’ type of business, and entrepreneurial attributes have significant influence on tourism business success. The results further validate that external business environmental factors such as the nature of the business competitive environment, government regulations, guidance on business development, and access to information have significant influence on tourism business success. This study provides an alternative model that challenges the existing models of business success and this alternative model, which is in-line with human capital theory and opportunity identification theory, offers more flexibility in understanding business success models in different entrepreneurial contexts. Based on the findings of this study, recommendations were made to Mtubatuba Local Municipality business support offices, Tourism KwaZulu-Natal, and owners of Small Medium and Micro Tourism Enterprises in Mtubatuba Local Municipality. Further studies in other African or developing nations are necessary to compare and contrast different entrepreneurial success models generated from these nations. By so doing, national specifics will be unearthed and added to the body of knowledge.