Browsing by Author "Mbonambi, Herbert Bonginkosi"

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    The leadership role of school management teams in marketing schools
    (2006) Mbonambi, Herbert Bonginkosi; Chetty, M.K.K.
    This study examines the leadership role of School Management Teams (SMTs) in marketing schools in the Lower Tugela Circuit in KwaZulu-Natal. School managers currently face the major challenge of finding innovative ways of attracting learners to their institutions. With at least part of their budget derived from school fees and private donors, they need to ensure solid learner enrolment numbers and good pass rates. To address this issue, SMTs are expected to employ business and marketing principles in their management plans. SMTs are faced with the task of changing educators' mindsets and perceptions with regard to marketing. They are required to inculcate a competitive spirit among educators and create partnerships with industries to attract sponsorships. Furthermore, SMTs need to ensure that the needs of their learners are satisfied. An empirical investigation was undertaken to assess and evaluate the role of SMTs in marketing their schools. Data was solicited from a sample of SMTs by means of questionnaires. Both open and closed-ended questions were used. The following are key findings of the study: • Some schools lack teacher development programmes to capacitate educators to market their schools effectively. • School Governing Bodies (SGBs) are not sufficiently involved in school marketing decisions. • Some schools have not established partnership with business and industry. On the basis of these findings, the following recommendations were made: • SMTs must be tasked with developing programmes to capacitate educators to market their schools effectively. • SGBs should be involved in a greater capacity in school marketing decisions. • SMTs should bridge the gap between schools as education service providers and business/industry as the ultimate consumer of these services, by marrying the business/industry knowledge and skills requirements with relevant school curriculum design.
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    Ukuvuselelwa kwesiko lokuhlonipha entsheni ensundu ikakhulukazi esizweni sakwaZulu
    (2010) Mbonambi, Herbert Bonginkosi; Khumalo, L.Z.M.
    Ukuvuselelwa kwesiko lokuhlonipha entsheni eNsundu ikakhulukazi esizweni sakwaZulu wucwaningo oluzama ukucubungula izindlela ezingalekelela ukwakha isizwe esinenhlonipho nesimilo esihle. Isahluko sokuqala sethula indikimba ngalokho ucwaningo oluphokophelele ukukuhlaziya. Kulesi sahluko kuvezwa ilukuluku eliyimbangela yokucwaninga ngalesi sihloko. Kuphinde kuvezwe nenhloso yocwaningo okuwukukhuthaza inhlonipho entsheni. Isahluko sesibili siveza izindlela zesintu ezingalekelela ukubuyisela isiko lokuhlonipha entsheni. Lezi zindlela zesintu zihlanganisa ukugweba, ukusoma, ukuhloniphana kwezintombi nezinsizwa, ukuhlonipha kwezintombi isifo, ukubalekela nokuhlolwa kwezintombi. Lezi zindlela zesintu zineqhaza elibalulekile ezilibamba ukugqugquzela inhlonipho entsheni. Isahluko sesithathu siveza indima elinywa uMnyango Wemfundo ukugqugquzela isiko lokuhlonipha nokuziphatha kahle entsheni. Lesi sahluko sicubungula izindlela ezingasetshenziswa othisha ukuzama ukuqondisa izingane eziyizigwegwe ngaphandle kokusebenzisa induku. Lesi sahluko siphinde siveze izindlela ezingasetshenziswa othisha ezikoleni ukuxwayisa intsha ngesifo sengculazi. Isahluko sesine sicubungula iqhaza elibanjwa amasonto ukuzama ukubuyisela isiko lokuhlonipha entsheni. Kuhlaziywe izinkolo ezintathu okuyinkolo yobuNazaretha, inkolo yobu-Islam kanye nenkolo yobuKristu. Lezi zinkolo zontathu yize kukhona lapho zinomehluko khona kodwa zigcizelela inhlonipho entsheni. Isahluko sesihlanu sicubungula iqhaza elibanjwa uMnyango wamaPhoyisa kanye noMnyango wokuhlunyeleliswa kwezimilo ekuvuseleleni isiko lokuhlonipha entsheni eNsundu. Inhlosongqangi yale minyango ukushintsha izimilo entsheni esidlebelekile. Isahluko sesithupha sona siqoqa amaphuzu abalulwe ezahlukweni ezingaphambi kwaso. Lesi sahluko sithi siqoqa sibe sikhomba inyathuko okumele ilandelwe ukuzama ukubuyisela isiko lokuhlonipha nokuziphatha kahle entsheni eNsundu.