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The role of trust, innovation and knowledge management in entrepreneurial survival strategies : a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria

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dc.contributor.author Babalola, Sunday Samson
dc.contributor.author Omobowale, Ayokunle Olumuyiwa
dc.date.accessioned 2020-01-22T07:07:40Z
dc.date.available 2020-01-22T07:07:40Z
dc.date.issued 2012-01
dc.identifier.citation Babalola, S.S. and Omobowale, A.O., 2012. The role of trust, innovation and knowledge management in entrepreneurial survival strategies: a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria. Inkanyiso: Journal of Humanities and Social Sciences, 4(2), pp.128-136. en_US
dc.identifier.issn 2077-2815
dc.identifier.uri http://hdl.handle.net/10530/1940
dc.description Peer reviewed article published under Inkanyiso, Volume 4, Issue 2, Jan 2012, p. 128 - 136 en_US
dc.description.abstract The field of Information communication technology (ICT) is very young in research terms, especially in developing economies. The business aspect of ICT is developing fast, but the challenge of stifling completion has made it imperative for the micro-entrepreneur to adopt various strategies to keep afloat. Therefore this paper examines how the concepts of trust, innovation and knowledge management have aided the cybercafé micro-entrepreneurs through a case study. The study reveals the uniqueness of the micro-entrepreneurs to effectively develop trust, use knowledge management strategies and innovation in advancing their entrepreneurial outfits. en_US
dc.language.iso en en_US
dc.publisher University of Zululand en_US
dc.subject Knowledge management en_US
dc.subject innovation en_US
dc.subject entrepreneurship en_US
dc.subject Developing ICT en_US
dc.subject Nigeria en_US
dc.title The role of trust, innovation and knowledge management in entrepreneurial survival strategies : a study of selected cybercafé micro-entrepreneurs in Ibadan, Nigeria en_US
dc.type Article en_US


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