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Corporate social investment: an investigation into communication strategies aimed at curbing unemployment in Richards Bay

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dc.contributor.advisor Rugbeer, H.
dc.contributor.advisor Naidoo, G.M.
dc.contributor.author Nyahuye, Dadiso Caroline
dc.date.accessioned 2013-09-18T09:28:15Z
dc.date.available 2013-09-18T09:28:15Z
dc.date.issued 2013
dc.identifier.uri http://hdl.handle.net/10530/1262
dc.description A thesis submitted in fulfillment of the requirements for the degree of Masters in Communication Science at the University of Zululand , South Africa, 2013. en_US
dc.description.abstract Corporate Social Investment (CSI), a relatively new concept yet fast gaining momentum across the world, defines how corporates have responsibilities towards the environment, local communities and ethical practices. Many organisations have realised that beyond making profits, they are responsible to their various stakeholders and have an obligation towards the improvement of their surroundings. This involves implementing well-structured plans of their corporate social initiatives. It is envisaged that these companies would identify gaps within communities before they implement any social initiatives. Planned initiatives generally tend to appropriately promote social harmony within a target community. The global economic meltdown which has been experienced has caused catastrophic job losses throughout the world. Many companies began cost cutting initiatives. Most companies, unfortunately, began scaling down (or even stopped) their CSI initiatives. This study examines the unemployment situation in Richards Bay (South Africa) and investigates whether the major companies have stepped up or stepped down their CSI initiatives. This takes a close look at how major companies used CSI initiatives to assist communities in overcoming the unemployment crisis. These companies after close scrutiny revealed varying CSI initiatives that cater for diverse areas such as education, environment, and agriculture and skills development. However the communication that exists between the community and corporates needs to be more active and allow the community to be able to provide both input and feedback en_US
dc.language.iso en en_US
dc.publisher University of Zululand en_US
dc.subject Corporate Social Investment en_US
dc.subject Unemployment -- South Africa en_US
dc.subject Communication strategies en_US
dc.title Corporate social investment: an investigation into communication strategies aimed at curbing unemployment in Richards Bay en_US
dc.type Thesis en_US

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