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Factors influencing the adoption of mobile financial services in the unbanked population

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dc.contributor.author Lema, Aulelius
dc.date.accessioned 2020-01-14T10:05:41Z
dc.date.available 2020-01-14T10:05:41Z
dc.date.issued 2017-01
dc.identifier.citation Lema, A., 2017. Factors influencing the adoption of mobile financial services in the unbanked population. Inkanyiso: Journal of Humanities and Social Sciences, 9(1), pp.37-51. en_US
dc.identifier.issn 2077-2815
dc.identifier.uri http://hdl.handle.net/10530/1880
dc.identifier.uri https://hdl.handle.net/10520/EJC-c89db6bb0
dc.description Peer reviewed article published under Inkanyiso journal, Volume 9 Number 1, Jan 2017, p. 37 – 51 en_US
dc.description.abstract To deliver financial services to the poor has remained a challenge for many decades. However, the growth of technology has emerged as a key solution of financial service delivery to the poor. Financial services delivery through mobile phone platforms can be provided where formal financial institution like banks cannot reach. Despite these developments, the use of these services by the poor in the unbanked areas is very low. This study investigated the factors influencing the adoption of mobile financial services in the unbanked population. We employed a cross-sectional design by collecting data at a single point in time. We used six variables in the study based on the Technology Acceptance Model, TAM. The variables were Perceived usefulness, Perceived ease of use, Perceived trust, Perceived cost, Perceived risk and Social influence. The construct validity of the measurement items was established by using confirmatory factor analysis conducted using Structural Equation Modelling (SEM) and the reliability was established by using Cronbach’s Alpha coefficient. The hypothesis was tested by using multiple regression analysis. The sample size used was 250 respondents selected from the study area. The study revealed that perceived usefulness, perceived cost and social influence had a significant influence on the adoption of mobile financial services. Perceived ease of use, perceived risk and perceived trust were found to have an insignificant influence on the adoption of mobile financial services. The implication of the findings forms the basis for product or service development, pricing, marketing and policy formulation. In this study we recommend a longitudinal research to be conducted in order to understand the influences of the adoption behaviour at different level of market maturity and points of time. en_US
dc.language.iso en en_US
dc.publisher University of Zululand en_US
dc.subject Mobile financial services en_US
dc.subject Adoption en_US
dc.subject Tanzania en_US
dc.title Factors influencing the adoption of mobile financial services in the unbanked population en_US
dc.type Article en_US


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