An investigation into the cultural and commercial significance of geophagy across generations of Basotho women: the case of Basotho women in Mafeteng, Lesotho

Abstract
This study examines the cultural and commercial significance of geophagy (linyonyobetsane/earth eating/soil eating) across different generations of the Basotho women using the case study of women in Mafeteng area in Lesotho. Thus, I deploy the theoretical framework of indigenous knowledge systems and an exploratory case study design to make sense of the meaning(s) of geophagy from the standpoint and experience of the Basotho women who participate in this practice on daily basis. The specific indigenous knowledge system utilised to make sense of the practice of geophagy from a cultural and commercial point of view is the theory eZiko siPheka siSophula (an African indigenous theory), which is widespread among the Nguni people found in southern Africa. The findings of the study indicate that geophagy is not only common among the Basotho women of different age groups but also connote different cultural and commercial values beyond the physical act of eating soil among those who practice it. Therefore, amid the cultural and economic significance of geophagy for the Basotho women; aspects and meanings like soothing taste, quelling of nauseaous feelings, and pleasant flavour indicate that, indeed, geophagy is not a meaningless act of consuming soil by women of different generations but embodies specific meanings that can only be understood from an insider’s perspective. The overall aim of the study was to investigate the intergenerational, cultural and commercial significance of geophagy among Basotho women in Mafeteng. Geophagy is an observed old practice that has been transferred from one generation to another even though it still raises questions in the contemporary world. Therefore, it has never received a universal appropriate name. To demonstrate the cultural and commercial benefits of earth eating and to examine relationships between scientific and indigenous knowledge of earth eating, the study employed a qualitative technique that made use of focus group discussion (lekhotla or indigenous talking circle) as a way of collecting data throughout all the regions with the help of a focus group guide to unravel deeper conversations. The study concluded that building collaboration, and a partnership among different relevant stakeholders, to promote geophagy is fundamental. The study is envisaged to inspire policymakers and community development that instil sustainable healthy geophagy and stimulate entrepreneurial strategies for rural women.
Description
A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the Degree of Doctor of Arts in the Department of Recreation and Tourism at the University of Zululand, South Africa, 2022.
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