An evaluation of branded retailing on consumer behavior within a public relations context: a study of the influence of South African name brands on consumer behavior

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Naidoo GM DPhil 2011.pdf(4.63 MB)
Date
2011
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Abstract
This study explores how new technologies are being adapted to advance and retain their market segment.
Description
Submitted in accordance with the requirements for the degree of Doctor of Philosophy in Communication Science at the University of Zululand, 2011.
Keywords
Name brands -- South Africa, Consumer behavior, Branding, Branded retailing
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https://hdl.handle.net/10530/640
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Communication Science