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Browsing Communication Science by Author "Gwala, Tholakele Celinhlanhla"

Browsing Communication Science by Author "Gwala, Tholakele Celinhlanhla"

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  • Gwala, Tholakele Celinhlanhla (2002)
    In this thesis I characterise South African Infomercials as forms of persuasive mass media messages. After outlining the general nature of persuasive communication, and the rela¬tionship between persuasion and propaganda, ...

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