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Money talks : a multimodal ethnographic study of Ghana’s currency

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dc.contributor.author Amenorvi, Cosmas Rai
dc.contributor.author Grumah, Gertrude Yidanpoa
dc.date.accessioned 2020-12-09T09:46:27Z
dc.date.available 2020-12-09T09:46:27Z
dc.date.issued 2020-08
dc.identifier.citation Amenorvi, C.R. and Grumah, G.Y., 2020. Money talks: a multimodal ethnographic study of Ghana’s currency. Inkanyiso: Journal of Humanities and Social Sciences, 12(1), pp.72-85. en_US
dc.identifier.issn 2077-2815
dc.identifier.uri http://hdl.handle.net/10530/2021
dc.identifier.uri https://hdl.handle.net/10520/EJC-1f2aa0894e
dc.description Peer reviewed and published under Inkanyiso Journal, Volume 12 Number 1, Aug 2020, p. 72 - 85 en_US
dc.description.abstract The purpose of this study was to unearth the hidden messages communicated on Ghana’s currency – the Ghana cedi’s coins and banknotes – outside their monetary value spelled by the number on them. The study employed the theoretical frameworks of ethnography of communication and multimodality, with the aim of unearthing the different modes of communication used on Ghana’s currency outside their monetary value,as well as the hidden messages behind these modes of communication. The study employed a purposive sampling of Ghana’s cedi in current use, thereby making the study synchronic, as opposed to a diachronic one. Findings reveal that the modes of communication employed on Ghana’s cedi coins and banknotes are shape, colour, national symbols, national buildings, national cash crops and minerals, national heroes and heroines and national monuments. Behind these modes are the messages of Ghana’s history such as her struggle for independence, her culture such as espoused in music, her economy as espoused in her cash crops such as cocoa and coffee, and in her minerals such as gold, diamonds, and bauxite among others. Homage is also paid to national heroes and heroines such as The Big Six and Yaa Asantewa on Ghana’s cedi. National monuments such as The Independence Arch and the Kwame Nkrumah mausoleum remind Ghanaians and others of the nation’s struggle for independence and the struggle’s leader Kwame Nkrumah. This study shows that beside the monetary value of Ghana’s currency, and by extension the currencies of the world, valuable information is communicated. en_US
dc.language.iso en en_US
dc.publisher University of Zululand en_US
dc.subject Communication en_US
dc.subject Culture en_US
dc.subject Currency en_US
dc.subject Ethnography of communication en_US
dc.subject Ghana en_US
dc.subject Identity and Multimodality en_US
dc.title Money talks : a multimodal ethnographic study of Ghana’s currency en_US
dc.type Article en_US


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