A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria
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Date
2017-01
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Zululand
Abstract
Communication scholars estimate that two-thirds of communications are influenced by the culture of the
communicator. On this basis, this study examined the Igbo and Yoruba socio-cultural relationships as
they influence the management of their communication patterns. Employing the mixed-method research
design, the study revealed the cultural affinity in both ethnic groups’ communication patterns in the use
of honorific greeting, silence, expressiveness (direct or indirectness and touch) and eye contact. This
shows that culture has a significant influence on some of the communication patterns of both ethnic
groups (p>0.000) while gender also has an influence on both groups (r=20.7, df=1, p<.05). This
shows a slight variation in both ethnic groups in relation to their culturally held values. The findings of this
study will play a significant role in the promotion of effective communication and peaceful coexistence
among cultural groups.
Description
Peer reviewed article published under Inkanyiso journal, Volume 9 Number 1, Jan 2017, p. 52 – 65
Keywords
Communication patterns, cultural norms, Igbo, Yoruba, Southwest Nigeria
Citation
Elegbe, O. and Nwachukwu, I., 2017. A cross-cultural analysis of communication patterns between two cultures in Southwest Nigeria. Inkanyiso: Journal of Humanities and Social Sciences, 9(1), pp.52-65.