The effectiveness of public broadcasting media as an agent of transformation in society: a case study of the impact of the South African Broadcasting Corporation on Esikhawini township, KwaZulu-Natal
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Date
2008
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Abstract
Television, unlike radio combines several factors of sight, sound, and motion and colour into one composite whole. Television has an immeasurable impact on the lives of the people with its information, educational and entertaining programmes. It is a powerful force for integration, which it does by providing for citizens of a country, access to the variety of messages, which they need in order to know and understand one another. On the other hand, television has been blamed for causing atrocity and crime in society by some critics. This study investigates the effectiveness of public broadcasting media as agents of transformation (A case study of the impact of the South African Broadcasting Corporation K 2 and 3 on Esikhawini Township: KwaZulu-Natal).
The first part of the study reviews literature on communication, broadcasting media; transformation effects of television, policy and legislation of the South African Broadcasting Corporation and functions of the South African broadcasting complaints.
Subsequent chapters describe the construction of a survey instalment employed to measure and evaluate public broadcasting media as agents of transformation in society.
Penultimate chapters blend the insights gained from this literature review to interpret the results, obtained through the quantitative research methodology, to describe a set of conclusions and recommendations in the context of public broadcasting media as an agent of transformation in society.
Description
Submitted in accordance with the requirements tor
the degree of
MA in Communication Science
university of Zululand,
2008.
Keywords
Public broadcasting media