Communication strategies aimed at improving the success rate of small to medium enterprises
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Date
2008
Authors
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Publisher
University of Zululand
Abstract
Organisational communication in today‘s organisations has not only become far more complex and varied but more important to overall organisational functioning and success also, organisations can not operate without communication, organisations involve people and people cannot interact with each other without communication. However, different styles of management have an influence or impact over people, on the way in which people co-operate and on the results of changes because change is both inevitable (unavoidable) and necessary in any business and it is important for managers and employees to hone (sharpen) their skills in change management. This study investigates the communication strategies aimed at improving the success rate of small to medium business enterprises.
The first part of the study reviews literature on communication, change management, different styles of management, change implementation, importance of planning and communication, kinds of changes and managers and power.
Subsequent chapters describe the construction of a survey instrument employed to measure and evaluate on the communication strategies aimed at improving the success rate of small to medium business enterprises.
Penultimate chapters blend the insights gained from this literature review to interpret the results, obtained through the quantitative research methodology, to describe a set of conclusions and recommendations in the context of the communication strategies aimed at improving the success rate of small to medium business enterprises.
Description
A thesis submitted to the Faculty of Arts in fulfilment of the requirements for the degree of
Master of Arts in the Department of Communication Science at the University of Zululand, South Africa, 2008.
Keywords
Communication strategies -- small to medium enterprises